Privacy Policy

01 Personal Information We Collect

The information we collect depends on how you interact with us and may include:

Reservations and Customer Communications

• Name, email address, and telephone number;
• Reservation details, including pickup and return dates, times, and locations, and vehicle selection;
• Questions, requests, and other information you provide when contacting us.

Rental and Identification Information

• Driver's license information and a copy of the license;
• Passport information and a copy of the passport, when required;
• Information shown on identification documents, such as date of birth and home address;
• Insurance information when a customer declines our coverage and uses personal insurance;
• Rental agreement details, vehicle assignment, rental history, and information relating to accidents, damage, claims, tolls, fines, or other rental-related matters.

Payment Information

Payments are processed through our payment service provider. First Rent A Car does not store full credit or debit card numbers. We may retain limited transaction information, such as the payment status, amount, date, and transaction reference, for accounting, rental administration, dispute resolution, and legal compliance.

Website and Device Information

When you use our website, we may automatically collect information such as your Internet Protocol (IP) address, browser and device type, operating system, approximate location derived from your IP address, pages viewed, links clicked, date and time of access, referring website or advertising source, and cookie or similar technology identifiers.

Telephone Calls

Calls may be recorded for quality assurance, employee training, reservation verification, and dispute resolution.

Vehicle Location and Recovery Information

Some rental vehicles may contain GPS, telematics, or other vehicle-location or recovery technology. We do not routinely monitor a renter's location, route, or driving activity. Location information may be accessed only when reasonably necessary in connection with a stolen, missing, overdue, or unreturned vehicle; an emergency or serious safety or security concern; or a legal, insurance, or claims matter.

02 How We Use Personal Information

We may use personal information to:

• Create, confirm, modify, and manage reservations and rentals;
• Verify identity, age, driving eligibility, and insurance information;
• Prepare and administer rental agreements and provide customer service;
• Process payments and maintain transaction and accounting records;
• Communicate about a reservation, rental, vehicle, payment, claim, safety issue, or customer request;
• Prevent fraud, misuse, theft, and other unlawful activity, and protect customers, vehicles, our business, and the public;
• Locate or recover a stolen, missing, overdue, or unreturned vehicle, or respond to an emergency;
• Handle accidents, damage, insurance matters, disputes, and legal claims;
• Operate, secure, maintain, analyze, and improve our website and services;
• Measure the effectiveness and source of our online advertising and telephone calls;
• Comply with applicable laws, regulations, court orders, and lawful government requests.

03 How We Disclose Personal Information

We do not sell, rent, or trade personal information. We also do not provide customer information to unrelated third parties for their own marketing purposes.

We may disclose only the information reasonably necessary for the following purposes:

• Service providers: Companies that provide services on our behalf, such as website hosting, reservation support, payment processing, call recording and attribution, analytics, fraud prevention, information technology, data security, towing, roadside assistance, and vehicle recovery. These providers may use information only to perform services for us or as otherwise permitted by law.
• Insurance and claims: Insurers, claims administrators, repair facilities, attorneys, and other parties involved in investigating, processing, defending, or resolving an accident, damage report, insurance matter, dispute, or claim.
• Legal and safety purposes: Law enforcement, courts, regulators, government agencies, or other parties when disclosure is required by law or reasonably necessary to protect rights, safety, property, customers, vehicles, our business, or the public.
• Business advisers: Accountants, attorneys, auditors, and other professional advisers who require the information to provide services to us and are subject to appropriate confidentiality obligations.

We limit disclosures to what is reasonably necessary for the applicable purpose.

04 Cookies, Analytics, Advertising, and Call Attribution

Our website uses cookies and similar technologies to operate properly, remember preferences, understand how visitors use the website, maintain security, measure advertising performance, and identify the source of telephone calls and reservations.

These technologies may be provided by companies such as Google, including Google Analytics and Google Ads, and CallRail. They may receive online identifiers, device information, website activity, and call-attribution information as needed to provide their services.

We do not sell personal information for money. However, under certain U.S. state privacy laws, the use of some analytics or advertising technologies may be considered a "sale," "sharing," or use for targeted advertising even when no money is exchanged.

Where applicable, you may manage non-essential cookies through our cookie banner or the Your Privacy Choices link on our website. We also honor legally recognized browser-based opt-out preference signals, such as Global Privacy Control, where required by law.

Disabling certain cookies may affect some website features. You may also manage cookies through your browser settings.

05 How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purposes described in this Policy, including administering reservations and rentals, maintaining business and tax records, resolving disputes, handling accidents and claims, preventing fraud or theft, enforcing agreements, and meeting legal or regulatory requirements.

Retention periods vary depending on the type of information and the reason it was collected.

06 Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No website, electronic transmission, or storage system can be guaranteed to be completely secure. Please do not send sensitive personal or payment information through ordinary email.

07 Your Privacy Rights and Choices

Depending on where you live and subject to applicable law, you may have the right to request access to, correction of, or deletion of certain personal information; receive a copy of certain information; or opt out of certain uses of online information for targeted advertising or activities legally defined as selling or sharing.

We may need to verify your identity before completing a request. We will not discriminate against you for exercising a privacy right provided by applicable law.

You may manage applicable website tracking choices at any time through the Your Privacy Choices link on our website.

08 Third-Party Websites

Our website may contain links to websites or services operated by others. Their privacy practices are governed by their own policies, and we are not responsible for their content or privacy practices.

09 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, or legal obligations. The updated version will be posted on our website with a revised Effective Date.

10 Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to submit a privacy request, please contact: